STANANDLOU heats up 2Q with three new business wins
(HOUSTON) STANANDLOU Marketing//Advertising added three new companies to its client roster with the addition of Kolache Mama, Renaissance Healthcare System, and the Houston Dynamo. Billings for the three Houston-based companies were not disclosed.
Kolache Mama awarded STANANDLOU their marketing and public relations business after a review of several New York City and Houston agencies.
“I am pleased to relate the appointment of STANANDLOU as the advertising and marketing arm for Mama’s house,” stated Richard Saler, president of Kolache Mama. “This group is strong on both the creative and execution requirements necessary to help Mama reach the consumer/corporate markets she is seeking.”
The agency will be responsible for all aspects of marketing, advertising, PR, collateral, and web-based media.
“We are extremely excited and flattered by our new relationship with Kolache Mama, stated Michelle Reed, principal at STANANDLOU. “They needed local marketing and public relations representation that could respond quickly and effectively to the many challenges of introducing a new food concept to the New York City market.”
Saler added, “The approaches outlined by STANANDLOU are not only cost effective, but more importantly, unique and special. We are fortunate to find this rare breed here in Houston.”
STANANDLOU’s first assignment is to launch the first two Kolache Mama stores opening in New York City shortly after Labor Day, 2009.
Kolache Mama is a fast casual restaurant whose mission is to provide unique and flavorful products made with the freshest ingredients to insure the wholesome, satisfying experience of eating Kolache Mama’s special products. Kolache Mama is a GREEN company relative to its utilization of materials and conforms to all fair trade practices in the ordering of ingredients, materials, and supplies.
Renaissance Healthcare System called on STANANDLOU after new owners and management determined a total rebranding was vital for the three hospital medical group.
“STANANDLOU has a wealth of experience in healthcare. They get it,” noted Kirk Soileau, CEO of Renaissance Healthcare System. “Their focus on ROI, building brands and creating excellent work makes them the ideal choice to be stewards of our brand.”
The agency is tasked with creating campaigns across multiple media channels, including TV, print, direct mail, web-based media and out-of-home venues.
Michelle Reed, agency principal, said, “The win is notable because it gives STANANDLOU a chance to leverage a recognizable brand name in fresh ways to attract a new generation of customers.”
STANANDLOU was brought aboard to reposition Renaissance hospitals in their respective local communities while communicating details of their new service lines to consumers and executing traditional brand messaging.
“Our 20+ years experience in healthcare with such great brands as Scripps Clinic, St. Luke’s Episcopal Healthcare System, and Kelsey-Seybold Clinic has helped us become fairly knowledgeable about the industry,” noted Lou Congelio, president of STANANDLOU. “I’m sure we can apply the same level of thinking to Renaissance.”
Renaissance Healthcare Systems, Inc. (“Renaissance”) was formed to acquire, develop, manage, and convert existing struggling hospitals into profitable acute hospitals. It is the mission of Renaissance management to convert under‑performing acute care hospitals into profitable acute care hospitals.
STANANDLOU was tapped again, this time by the Houston Dynamo to handle the media portion of their advertising efforts after a review of seven local ad agencies.
“We chose STANANDLOU based on their ability to maximize value by integrating Dynamo and sponsor needs with our media partners,” stated Rocky Harris, vice president of Marketing for the Houston Dynamo. “They brought fresh ideas to the table and the metrics to measure the success of the campaign.”
STANANDLOU is responsible for media strategy, placement and promotion to Hispanic and general markets.
“We have a strong system in place to leverage media buys with client needs and promotional activities adding extra value to each media dollar,” said Brandy Castille, Media Director at STANANDLOU. “Outside of traditional media placement, we look for opportunities that create win-win-win situations to all.”
The Houston Dynamo are a Major League Soccer franchise that has won two MLS Cup championships in its first three seasons and represented the United States in three consecutive regional championships. Currently on a seven-game unbeaten streak, the Dynamo will face Eastern Conference leader Chicago on the road Friday night before returning home for a Wednesday, June 10 clash with Western Conference leader Chivas USA at Robertson Stadium. Be sure to ask about the new Texas Children’s Health Plan Family Section. For more information, please log on to www.HoustonDynamo.com or call (713) 276-7500.
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Tags: houston ad agencies, houston advertising, houston advertising agencies, houston dynamo, kolache mama, renaissance healthcare system, Stanandlou
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