STANANDLOU MARKETING/ADVERTISING

Mexican Restaurants, Inc. currently has 59 company operated restaurants, 18 franchise restaurants and one licensed restaurant. They operate 6 different concepts, which include Casa Ole, Crazy Jose’s, Monterey’s Tex Mex Cafe, Monterey’s Little Mexico, Tortuga Mexican Kitchen, La Senorita and Mission Burrito. While a large majority of their restaurants are located in Texas, they also operate restaurants in Oklahoma, Louisiana, and Michigan.

At STANANDLOU, we manage the marketing and advertising for two of the concepts, Monterey’s and Mission Burrito.

At Monterey’s Tex-Mex Cafe and Little Mexico, you are greeted with the warmth of a long-time neighbor. You are graciously invited to enjoy the wonderful atmosphere and tastes from the kitchen. The ambiance is what you would expect from a comfortable home. The décor will conjure up an array of images, from the tranquility of a coastal town, to the vibrant colors of flowers in the early morning when strolling along a village plaza.

Once seated, you are immediately presented with fresh, warm tortilla chips along with homemade salsa. As you savor the flavor from one of the delicious appetizers, be sure to try one of their premium margaritas, as they are designed to refresh and stimulate your senses.

The servers are trained to create a memorable experience and prepared to guide you through the menu or recommend something special from our Tex Mex or Authentic dishes. While the Chefs prepare one of their famous recipes, you should be aware that these recipes have been passed down from family to family, and generation to generation. The distinctive flavors of Authentic Mexican and Tex-Mex dishes are offered in generous portions and are freshly prepared with great pride.

The Monterey’s restaurants are a fiesta of food and fun for everyone!

Burrito entrepreneur Wendy Mitchell opened the first Mission Burrito location on West Alabama in 1996. Back then, Wendy and a friend were impressed with the unique and delicious style of burritos available in San Francisco’s trendy Mission District. She was bound and determined to bring this amazing concept back to Houston and opened the appropriately named “Mission Burrito” in ’96. The original West Alabama restaurant was a hit from the start, with early lines out the door and a vast and loyal following of burrito eaters still gracing our doors today on a very regular basis.

Welcome to the Family

In the Spring of 2006, Mission Burrito became a member of the family at Houston-based Mexican Restaurants, Inc (MRI). Wendy left the two legendary locations (West Alabama and I-10 & Durham) and the future of the Mission concept, in very capable, caring hands. After all, the good folks at MRI know a good thing when they see it, and taste it! Mission Burrito has quickly become the “star attraction” among the family of local MRI restaurant brand names.

A Recipe for Quality Growth

2008 has been a great year for Mission. They’ve opened three new locations, with a new look, to better serve hungry Houstonians. In January of ’08 Mission opened up in the Cinco Ranch area of Katy in the La Centerra Shopping Center. Our Katy success was followed up in May with the opening of our second “new look” location in Rice Village on Morningside Drive. And in September, our third store opened at FM 1960. A total of five more Mission Burrito locations are planned to open by the end of 2009 as “Mission Burrito mania” continues to spread across Houston and beyond.

Building a Better Tasting Burrito — Our Brand Promise

At Mission Burrito, “choice” is what really sets us apart from the other burrito places. Our fans know that Mission Burrito means more delicious choices for your burrito-building pleasure, like five delicious meats, including chicken, beef, pork, grilled shrimp and grilled fish, 16 (that’s right – 16) mouth watering toppings to pick from, four homemade salsas, and three kinds of fresh, hot tortillas. Throw in our made-from-scratch tortilla soup, the legendary fish tacos and our famous signature salads and you can easily see, and taste, why more choices really means more flavor at Mission Burrito.

And isn’t flavor what burrito-building is all about?