STANANDLOU MARKETING/ADVERTISING

As co-chair of the 1993 Annual Houston Addy Awards, Lou was faced with quite a challenge – how to avoid another marathon award show with hundreds of awards to give out and still make it entertaining. Lou and fellow co-chairs decided to change up the format, nixing the live presentations, showing only gold Addy winners and listing other recipients on a screen.

Lou, as quoted in the Houston Chronicle: “We had to do something. If this doesn’t work, we’ll try something new next year. But we can’t stay with the same stale formula.”

But the new formula ticked off a few folks in the Houston ad community. One Houston ad agency boycotted the show and did not enter any work.

Amidst the controversy of the boycott, the evening was still a success, thanks in part to Lou’s great presentation and a quick-witted video produced by STANANDLOU that featured Harley riders, bar-flys, Houston advertising big-wigs, and a Kwik Kopy manager announcing awards.

We, at STANANDLOU, just like our creative leader, still like to break the mold, or at least do something new and different before the mold starts to grow.