Posts Tagged ‘Buc-ee’s’

STANANDLOU client, Buc-ee’s, on ABC News last night!

Thursday, November 5th, 2009

beaver World News with Charles Gibson / Buc-ee’s Key to Success? Clean Bathrooms When Beaver Aplin asked us to create a series of billboards for Buc-ee’s, I thought, “Great, we can do some really cool stuff!” When he told me he wanted to focus on promoting the “cleanest bathrooms in the world,” I sniffed a great campaign! Four years later, Buc-ee’s billboards and “restrooms fit for a king” are synonynous with the brand. So much so that here’s what ABC News had to say… VIDEO2630632827_3a8a09aa6c They didn’t show this particular billboard in the newscast but I think this one pretty much sums it all up.
VISIT THE BUC-EE’S PAGE ON OUR WEBSITE

Shama Cycles road team show Buc-ee’s love.

Thursday, January 22nd, 2009

Shama Cycles girls are huge Buc-ee's fans show off their fashionable t-shirts.

Buc-ee’s is THE place to make a pit stop for the Shama Cycles road team. When they’re not in their kits (racing gear) and on the road, they’re wearing their favorite Buc-ee’s t-shirts.


When the girls (and Philip Shama) are in racing gear.

When the girls (and Philip Shama) are in racing gear.

The Shama Cycles tri-team has professional triathletes, elite triathletes, and age groupers that place top in their categories. Several of their athletes have participated in world-renowned events like the marathon at Ironman Hawaii World Championships last October. The team races in Houston, Austin, Dallas, and San Antonio and in other Texas towns for 23 weekends each year.

And anytime they are in the direction of a Buc-ee’s, these athletes make sure to make a stop and show the Beaver some love!

New Buc-ee’s on Meuschke is Open!

Wednesday, January 14th, 2009

He is so friendly!

On Sunday I took a trip up 290 to go check out my favorite “convenience store,” if you can call Buc-ee’s that. With the friendly staff, wide selection of delicious road trip snack foods, fresh sandwiches, big 44oz fountain drinks, all the Jerky you can stand, and some of the cleanest bathrooms around, you can hardly put it in the same category as some of the “other guys,” i.e., dirty gas stations that you stop at on the long trips because you don’t have a choice.

So as we are approaching the Meuschke Road exit, I can’t help but notice the huge red and yellow balloon atop the gas pumps area and the huge smiling face of the Buc-ee’s logo. We pull in and I am amazed at the bustle – people getting gas, people coming in and out of the store, vacuuming their cars, cars entering and exiting the car wash (which I hear is one of the biggest in Texas), and yes, numerous customers stopping to take pictures with the 6-foot tall Buc-ee’s mascot at the door. (It wasn’t just me!)

Inside, I was like a kid in a candy shop, checking out all the delectable treats and wound up settling on a few bags of jerky (sweet and spicy is my favorite) and Sweet Energy (which I think must include some sort of addictive drug, because I can’t get enough of it!). For lunch, I ordered a BBQ sliced pork sandwich and Dr. Pepper Chiller – the perfect Texan meal!
The last adventure on this trip was the car wash.

My car is usually pretty dirty. I can’t seem to keep it clean. I don’t think this photo does the dirt justice. Well, luckily, I got to try out the ultimate car wash experience, and I am sure my car thanks me for it.

Since it is hands-free, I even got to eat my lunch inside while I got my car washed. Some kind of awesome multi-tasking, right? Also included was a free vacuum token, so I was able to clean my car, inside and out! It came out so shiny, even the tires look brand new. I was so impressed.

All in all, I can say that it was a delightful way to spend a Sunday afternoon. I only wish I live a little closer so I could visit more often.

Buc-ee’s Facebook Link

Buc-ee’s Flickr Link

Buc-ee’s and Its Beaver Build on Cult Following

Monday, October 13th, 2008

JULIO CORTEZ CHRONICLE

Quirky Texas outfit brings more of its stores — and those billboards — to Houston area

By DAVID KAPLAN
Copyright 2008 Houston Chronicle

Oct. 13, 2008, 12:35AM

Perhaps more than any other Texas store, Buc-ee’s implores people to use its bathrooms.

Near the Louisiana border, a billboard says: “Only 262 Miles to Buc-ee’s. You can Hold It.”

Another one reads: “Restrooms So Clean We Leave Mints In the Urinals.”

The idea behind the billboards: When motorists pull in to use the restroom, they are likely to buy.

And at Buc-ee’s, they can buy things they won’t find at most other gas station-convenience stores. (more…)

Rhea Diaz Joins STANANDLOU as Account Executive

Saturday, September 1st, 2007

STANANDLOU has added Rhea Diaz to the position of Account Executive at the Houston full service advertising and marketing agency.

In this position, Diaz will work closely with clients JourneyLite, Tila’s, and Buc-ee’s. She will also assist with clients UHY Advisors and NOEL Furniture.

Diaz holds a bachelor’s degree in journalism from Southwestern Adventist University.
STANANDLOU is a full-service communication firm based in Houston, with projected 2007 billings of $16 million.�Starting as a creative boutique in 1988, the agency has grown to a full service agency regionally respected for pushing the creative envelope and providing strategic results.�Clients include UHY Advisors, Redstone Golf, JourneyLite, and Monterrey’s.