STANANDLOU client, Buc-ee’s, on ABC News last night!
Thursday, November 5th, 2009
World News with Charles Gibson / Buc-ee’s Key to Success? Clean Bathrooms When Beaver Aplin asked us to create a series of billboards for Buc-ee’s, I thought, “Great, we can do some really cool stuff!” When he told me he wanted to focus on promoting the “cleanest bathrooms in the world,” I sniffed a great campaign! Four years later, Buc-ee’s billboards and “restrooms fit for a king” are synonynous with the brand. So much so that here’s what ABC News had to say… VIDEO
They didn’t show this particular billboard in the newscast but I think this one pretty much sums it all up.
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