STANANDLOU MARKETING/ADVERTISING

The Good Doctor.
Dr. Richard Collier is a bariatric surgeon who has been practicing medicine in Conroe and The Woodlands for 25 years. As one of the first surgeons to bring laparoscopic surgery to Montgomery County, Dr. Collier now specializes in the LAP-BAND® system of gastric banding with JourneyLite.

Driving Traffic.

Dr. Collier wanted to build his brand, raise awareness of his successful bariatric practice and differentiate himself from other bariatric surgeons in the Houston area.

During the normally slow months of May, June and July, he needed a way to boost enrollment in the free weight-loss surgery seminars he offers and to drive more traffic to his website.

Billboards that make you think, smile, and act.

Everything associated with Dr. Collier’s practice is warm and inviting; it is a welcoming, friendly place where people come to change their lives.

STANANDLOU designed an outdoor board with light-hearted headlines and a clean, simple design to convey the personality of Dr. Collier, his staff and his offices.

The outdoor board is a permanent placement in The Woodlands and rotates different headlines throughout the year, helping to build brand recognition of Dr. Collier and his practice.

Results are looking good!

Seminar attendance for the slow summer months is up! In fact, over 50 prospective patients attended the last seminar Dr. Collier presented, and 60 people have already signed up for the next seminar.

14% of visitors to Dr. Collier’s site typed the URL directly (without using a keyword search) after seeing the website address on the outdoor board and the occasional print ad.

The boards prompted a bariatric representative who recruits doctors to call Dr. Collier, offering new facilities for his practice and expressing an interest in working with Dr. Collier.

More importantly, Dr. Collier’s fun outdoor boards are achieving his branding goals. People in the community are taking notice, associating his name and his practice with the memorable boards. A few people have even approached Dr. Collier in the halls of his building to tell him how much they like the boards and that they can’t wait to see what he’ll put up next.

Client happy. Agency happy.

And as we speak, Dr. Collier is busy preparing for his next well-booked seminar, and the team at STANANDLOU is busy working on the next big billboard.